Radio is probably the first most device of broadcasting in modern world.And an entrepreneur in the field of digital radio! Yes, right, radioconnect.club, a WEBSITE -online radio, which brings your favourite songs to your laptop, no need to worry about the frequency not matching due to bad weather! Two people,who came up with this briliant idea,contacted Baroda Beat,and wanted to share their story with Baroda.BB met them and after finding out their story ,we were sure to take their story in the column of the entrepreneurs, as it is inspiring and motivating for others.
Mr.Shreyansh Kayastha and Ms.Manali Joshi,first met at the All India Radio, which gives the platform to common man to speak their voice to the world, both met there and during a chat, had the idea of that instead of working as a voice in someone else's radio, why not create your own radio station itself! And they started with working on the idea. As they started working further, they realized that it is hard to get registered as an individual radio station, instead they came up with the better idea, to start the online radio. In online radio, you can connect via opening the website and listen to the programs being played that time by the server of the website.
Shreyansh and Manali had their own voices for the recording purposes, and they started it collaborating with an IT company who developed the website for them and manages the radio for them. Shreyansh has done his dentistry and Manali is a masters degree holder in Gujarati, and they are continuing their careers along with the radioconnect. Now lets peep into how it started and how radioconnect works. When they thought of starting an online radio, they tied up with an IT company who developed their website and now manages the site. When they first started the radio, they didn't think that they will get this much of the listenership, so due to heavy clicks, website crashed and then they launched it again in February.
The unique thing about the Radioconnect is that they have arranged their program timings listener friendly, most of the people are working during day time; so during the day, only songs are played and no talk shows are aired so that it doesn't disturb the major listeners are from IT sector. In morning and evening time, Shreyansh and Manali conduct programs which is notified to listeners through facebook page or directly on the website. For the songs to be played,they have tie ups with the leading music websites or they buy CDs for playing the authentic tracks. Along with it, they cover the interviews of the well known people.
Shreyansh says that they earn enough to keep it going on,but there are not much listeners in Gujarat, as the website is not mobile-friendly and it is evident that there are more mobile users in Gujarat then laptop or PC users. That's why, they are looking for marketing in their own locality. Also, radioconnect doesn't stop with only radio, they are giving voice to social activities too. Where they are receiving advertisement payments, they cover the social initiatives for free and inspire more and more people to join with it. Also, they are in the process of being the part of the Initiative by our P.M. "Mann ki baat".
Upon being asked upon the safety of women in India, He said although there are many activities going on, the only thing which would make real difference is the change in the thinking-betterment in mindset.
Article By: Hetvi Chatufale