We all knew taxi only in the movies and in the mega cities like Mumbai and Kolkatta. But then, "Baroda Taxi Cab" this changed our perception regarding this. Barodians have started, and now have gotten used to the taxi culture in their lives. When we met founder of Baroda Taxi Cab, Mr.Vivek Kejriwal, he firstly welcomed us and while we waited in their office, we got to observe the way they work, computers and laptop screens, mobile phones and continuous call traffic going on.
After a while he came to talk to Baroda beat. Vivek Kejriwal was settled in USA after his masters studies and then after 2 years of living there, he never had the sense of belonging, may be there is a thing with everyone residing in as NRIs! Then, he decided to do the entrepreneur ship in his very own city Baroda, and after studying market, "Baroda Taxi Cab" was framed. When first started in 2013,there was a risk whether the people of Baroda will accept it or not, as it was the first taxi service of the Baroda, and because of the majority middle class people in Baroda, this fear existed. But, Baroda taxi cab offered the reasonable rates for fare, so most of us could afford it.
Also, unlike auto; we can call and call the cab at whichever place we want as pickup place. When the competition arose in the market with more and more success of "Baroda taxi cab", they looked up for the new sphere in the same industry. which was "one way cabs";Many of us have to travel from one city to another in the case of travelling to abroad or other reasons, but if we follow regular cab system, we end up paying useless other way fare. But, Baroda taxi cab provides us the most customer friendly service with directly giving overall rates and without any hidden costs.Now, as one way cabs, Baroda taxi cab is thinking of going nationalized. How this idea came of nationalizing the one way cab service, and what are the factors they are planning to handle business from Baroda!!
As corporate were the key factor of their establishment in baroda, may they be same on the national level as well. They are planning to launch the one way cab service in the cities of India. According to the founder, they were planning to approach corporate after once they are mature players in this field, but instead corporate themselves approached them because of their individual experience with the service and mouth to mouth publicity. When asked about why Baroda, If they are going national, There are so many cities from where resource utilization is easier, at that time we could see the real Barodian, he said that Baroda doesn't have more significant ventures in service sectors, and it has enough resources to utilize. Upon asking about how Baroda taxi cab reached here, the root lies in the creativity love of Mr.Vivek Kejriwal, who in his college days planned to launch a matrimonial website for physically disable people, who could find the perfect match for them.
They believe that reason of satisfaction and success lies in the customer feedback, and they validate the drivers on the basis of the customer reviews of their service, which represents the "customer audit"!! "The most satisfying moment is when a customer calls or comes to meet to thank us for the service" says Vivek Kejriwal.Also,If sometimes they fail to give service upto the mark, customers call them not to criticize, but to improve their services. And they take it positively too. So, let us appreciate and support our own city Baroda's taxi service going national with gratitude as well!!
Article By: Hetvi Chatufale