Issue 13

Paras Pan

Edited by : Kavita Ingale

Jo Baat Baat se na bane, Wo baat paras pan se bane. Ala dost pan khava javu j paddse; chalo tyare PARAS PAN. Each and every young or adult who is crazy for pan in Baroda, will always get drawn to one of most famous place in town for Pan i.e. Paras Pan! The place which is always crowded with young people and they always keep on having pan batting there.

Baroda Beat wanted to know that what drives the youth to this Pan culture. So we approached Paras Pan, the ultimate destination where you find variety of pan available under a roof. Paras pan has an epic journey of 35 years behind it. Shyambhai started it in a cabin in the year 1980. This man started his journey in a cabin but it is said that if you wish to pursue a dream with all your efforts then the whole world starts helping you in achieving that dream. Shyambhai always keeps things simple and ethical.

After some time two of his sons Jitubhai and Mukeshbhai joined the business and then there was continuous innovation in the business strategies which made it evident that it was the young blood that was there. Today when they see people coming to enjoy the pan they serve it with smile and today both of them have settled and they also have their family dependent on this business and hence they feel proud to tell that the Pan of Baroda travels to London and America. They have such a huge fan following in the field of pan making. Have you ever given a thought that how many type of pans could be there? Paras Pan serves 70 varieties of pan to offer to the Pan lovers. Just give a thought 70 types!

Even the bollywood has tasted Paras Pan right from Amjaad Khan to Asrani , Kapil Dev, Jagjit Singh and many more; sharing this we could see the star studded fame of Paras Pan. I even think that Amjaad khan would have told that being Gabbar , Ye Pan mujjhe de de thakur! The only pan shop having an online website and moreover, they have an online purchase system. These people mean business and can you imagine that Paras Pan fame has reached various countries. When we asked them about how they maintain it with customer and Popularity? We got a very humble answer that "We accept the customer and his complaint, and even though it is not our mistake then also you should accept it" this would create a bond with the customers that would never break. "Bhul thayi hoy to mani lo"

Now the most impressive thing that he said was, when I asked him about a message that you want to give to the youth, he replied;

" The generation has got distracted and they are on verge of many addictions, when we find that a boy below the age of 18 years is buying a cigarette; then we don't give and ask him and counsel him for not falling for this addiction. We even try and ask the chain smokers to reduce their daily quota and according to us this our CSR"

About the Author:

Khush Brahmbhatt

Khush is the chief marketing officer and co-founder of Baroda Beat. He is responsible for all the online marketing and promotion of baroda beat also works for association of BB with other organizations and events

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