Issue 13

Ande ka Funda

Edited by : Kavita Ingale

The chase began at the age of 21 years; this boy had a lot of responsibilities as he came in the world and had a bag full of dreams. "Full of Ideas but had no money". It is very aptly said that a person who has nothing to lose, cannot be defeated. But yet this young man planned his way, worshipped his work and today he made his kingdom and is here today standing with Team Baroda Beat with so much humbleness answering our questions.

Mr. Rajesh Bhogilal Rana- the very popular "Raju" and his "Annde ka Funda"; the person who made the "Gujjus" eat the "Innda" (eggs). In the year "1985" ye uss waqt ki kahani hai..When a 21 yr old Rajesh started making eggs on a "larri" and it was time where if you ask any Gujju about eating Eggs, it would gain you some ultimate troll faces.(hope you understood).Rajubhai says that at this time he was having only two best investments-"Courage and Confidence". He knew that the ultimate way of success is to gain people and not to chase money. Just like Sultan Mirza saying "Duvva mein Yaad Rakhna". It was like "AWWWW" moment for us. Rajesh Bhai continues his story that even though such dislike in "Gujju" community he made them eat it and he says that the main thing in the making of his dishes is the proper judgment of the masalas that he adds to it is and his love for making eggs.

"Anne Pacchi to Bappu aapde Jaaniye j chee , Have koik Divas Fafda ni jagyae , Raju ni tya jaine "Boil tikka anne bhurji" ni Mojjh padi devay che. "Baroda to America and From America to Dubai" on asking about this that how he made this possible. Raju bhai said that due to the ultimate marketing funda i.e. Mouth to Mouth publicity made him earn this and he specifies that in both of the ventures he has demanded no money from the owners and shares his experience that an Indian- Gujju came to him and said that "Raju bhai aapde America ma Tamara naam thi dukkan muki che, in which "EGG" word is replaced by "Raju" and people give order like "Please give a Raju half fry!!".

When I was nominated and was asked to come to Mumbai for the event by airplane which was sponsored by Times Now, it was the most satisfying moment for me in my life and the ultimate happiness of winning an award was still less than sitting in an airplane. Adding on this Raju bhai says that all this happiness and Awards was only possible due to my customers and their love towards me. Baroda Beat noticed the spark that Raju bhai had in his eyes while talking to us which was similar to what a young boy has in eyes to a city for achieving his dreams.


When we asked Raju bhai that what was his emotion when he was awarded "Best Road side Dhabba -2012" by TIMES NOW. Raju bhai replies that-It was the moment when for the first time I sat in an airplane and it was my childhood dream that one day I’ll travel in an airplane and also used to say it to my mom.

The property that Raju bhai has today according to him is his name. His name has replaced the word "egg" in a popular chain "Eggomania" in America. A shop established by a Raju Fan in Dubai. Raju bhai shared with us that he has booked an ambulance which will work for free for the street dwellers and this shows the kindness that he possesses.

About the Author:

Khush Brahmbhatt

Khush is the chief marketing officer and co-founder of Baroda Beat. He is responsible for all the online marketing and promotion of baroda beat also works for association of BB with other organizations and events

Say Something About The Article

Connect With Us:

Baroda beat- be the change is the website which will unleash the untold stories,stories behind the ultimate ventures and benchmarks it possess. READ MORE ABOUT US

LATEST POSTS

Success Story : Billion Crafts
Hitakshi Bhatt
Entrepreneur : Konvophillia
Rohan Joshi
Doers : Pratibha Foundation
Hetvi & Rohan

Popular Posts

Interview with Bhoomi Trivedi
Kavita Ingale
Success story :Mahakali SevUsal

Hetvi Chatufale
Entrepreneur :Dosa On Wheels
Hetvi Chatufale