Issue 14

Delivery at Doorstep

Edited by : Kavita Ingale

Two best friends came back to India for a vacation after completing their Master's abroad and went to eat pavbhaji at a famous outlet in Manjalpur, Baroda. After having their food, when it came to taking parcels for their families, this is where the seeds of creation of our beloved "Delfoo" were planted. Yes, that is when Mr. Kandarp Patel and Mr. Yoshit Patel had the Eureka moment to start Baroda's first versatile service that delivers food at doorstep of Barodians.

"Delfoo"- Delivering Food, name says it all. This name is not new for any Barodian and Suratian now. Delfoo makes it possible to bring your desired food to your doorstep. They not only deliver food, but happiness too. Team Baroda Beat got fortunate enough to meet Mr. Kandarp Patel, one of the masterminds behind making Delfoo possible. He gave us an outline of how Delfoo got into action and how it actually works.

When asked about how earlier days of Delfoo were, Kandarp Sir said "During my trip to India, we immediately realized that there is a need of a smart portal for restaurant foods where online food ordering and its delivery should be much easier; that is when the idea of Delfoo buzzed in our mind. Then, me, Yoshit Patel and Arpan Vaidya (co-founder) started doing research about its execution and instantly started working on it.

We rented an office and started approaching restaurants in our city along with building a robust online platform. “But as we say, any road is incomplete without some stones in it, Delfoo got approximately straight 30 NO’s from the restaurant owners. There fear was comprehensible as they thought if the customer is getting their food right away to their place, why would they come and sit in the restaurant? He added. But Delfoo made them understand that where a restaurant could at the max serve only 100-150 people at a time and the trouble customers are facing currently for picking up food. Delfoo after receiving 30 negative responses, Daawat Restaurant at Manjalpur was the first one to accept their proposal and after that first deal, Delfoo has never looked back.

Right from our favorite pavbhaji destination to classy cuisines, they bring food to our dining table; all this because of their smart work and dedication. Delfoo has linked itself to 50+ restaurants in only 3 months from its inception. And today, almost no restaurant or food chain is there who does not deliver through Delfoo and has delivered more than 50,000+ Orders till date. When we asked Kandarp Sir about how they manage the busy hours of the day, which are 7 pm to 10 pm. He explained us about the concept of smart delivery system and utilization of part-time employees where permanent employees cannot handle the load; they recruited temporary staff especially for busy hours.

Also the smart communication system built on top of a robust Delfoo admin platform, which helps manage the delivery guys who make it possible to make our favorite food reach us on time. Also when we order one item from one place and other from another outlet/restaurant, which is far away from the former; this is where Delfoo's system handler mind comes into action and they manage it in such a way that the delivery guy gets all the orders via linking to other delivery guys on the route and accomplish the task.

When we asked about how they are managing Corporate Orders, he said that we have developed dedicated Corporate Interface where Corporate have their own dedicated account and easily manage their employees and clients and automatically contribute towards their meals. Corporate will also get benefit to get single invoice for their multiple orders. Today they are proudly serving to many major corporate of Baroda City and nearby GIDC's like Makarpura, Savli, Nandesari, etc.

He also shared with us about the critical issues that they have been facing i.e. Food is best served hot and dessert is best served cold! - Then how to maintain this while you are delivering food across the city! But Delfoo has a solution for this too. They have bought special containers in which food remains hot for two hours and small containers for cold ice-creams and desserts for that matter. Getting food prepared from restaurants during busy hours, making order reach on time during heavy traffic hours, providing change to customers on cash payment on delivery.

But Delfoo is working very hard and creating a benchmark for fellow entrepreneurs and being a guide to many. After its successful growth in Baroda city, Delfoo has expanded its services in Surat city a few months back. Also, Delfoo is continuing its journey further with the new idea of delivering fresh fruits and vegetables to your doorstep within 24 hours of ordering it with good quality and at cheaper rates than the market and super stores rate. By the time you read this, they might have launched the Delfoo Fresh Portal. <

Kandarp Patel states "The backbone of their success is the system, service, management and most importantly – The PEOPLE at Delfoo who dedicate all they had to provide and serve the people in a unique way." He mentioned that Delfoo is getting a lot of love and positive feedback from their beloved customers and that helps to bring up energy and serve them better. He also told us that restaurants are also cooperating and helping us all the time to give best service experience to our customers.

Lastly, when we asked them about any advice for young entrepreneurs, he advised to focus on the problem you are willing to solve and no matter how far you reach, stay connected to your vision, never detach from the reason why you started it in the first place.

About the Author:

Hetvi Chatufale

Hetvi is editor in chief and co-founder of Baroda Beat.hetvi takes care of the articles and also to approach people. Idea of Baroda Beat won't be come to existence without her. No matter how big your dream is she'll make you believe that you can achieve it.

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