Radio is probably the first device of broadcasting in the modern world and an entrepreneur in the field of digital; radioconnect.club, a WEBSITE -online radio, which brings your favorite songs to your laptop and one need not worry about the frequency not matching due to bad weather as well.Two people, who came up with this brilliant idea, contacted Baroda Beat and wanted to share their story with Baroda. We met them and after getting to know about their story , we were sure to take their story in the column of entrepreneurs, as it is inspiring and motivating for others.Mr. Shreyansh Kayastha and Ms. Manali Joshi first met at All India Radio, which gives a platform to the common people to speak their voice to the all. Shreyansh & Manali met there and during a chat, they had this idea that instead of working as a voice for someone else's radio channel, why not create one’s own radio station itself and that is how they started working on the idea. As they started working further, they realized that it is hard to get registered as an individual radio station; and instead came up with a better idea to start an online radio. In an online radio, you can connect via opening the website and listen to the programs being played at that time through the server of the website. They had their own voices for recording purposes and then they started collaborating with an IT company who developed the website for them and manages the radio for them.
In an online radio, you can connect via opening the website and listen to the programs being played at that time through the server of the website. They had their own voices for recording purposes and then they started collaborating with an IT company who developed the website for them and manages the radio for them. Shreyansh has done his dentistry and Manali holds a masters degree in Gujarati, and they are continuing their careers along with the radioconnect. Now let’s peep into how it started and how radioconnect works. As they started this, they never thought that they will get so many listeners, so due to a lot of listeners, their website crashed and then they launched it again in February.
The unique thing about radioconnect is that they have arranged their program timings listener friendly and most people are working during day time; so during the day only songs are played and no talk shows are aired so that it doesn't disturb the major listeners that are from the IT sector. In morning and evening time, Shreyansh and Manali conduct programs which are notified to listeners through their Facebook page or directly on the website and for the songs to be played they have tie ups with leading music websites or they buy CDs for playing the authentic tracks. Along with it, they cover interviews of well known people.
Shreyansh says that they earn enough to keep it going, but there are not much listeners in Gujarat, as the website is not mobile-friendly and it is evident that there are more mobile users in Gujarat than laptop or PC users and that's why, they are looking for marketing in their own locality. Also, radioconnect doesn't stop with only radio; they are giving voice to social activities too. They are receiving advertisements; they also cover the social initiatives for free and inspire more and more people to join with those. Also, they are in the process of being a part of the Initiative by our Prime Minister, Shri Narendra Modi for "Mann ki baat".
" Being asked upon the safety of women in India, he said although there are many activities going on, the only thing which would make a real difference is the change in the thinking and betterment in the mindset of people."
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